J Balvin & Tainy

Latin Grammy winning producer Tainy and renowned music executive and Ex EVP at Roc Nation Records Lex Borrero launch NEON16; a multifaceted talent incubator.

Tainy landed his first major chart success when he co-produced Wisin & Yandel’s “Pam Pam,” which landed at the #1 spot on Billboard’s Hot Latin Tracks chart.

His next major feature was winning Best Urban Song for Wisin & Yandel’s “Abusadora” at the 2009 Latin Grammy Awards.

Also, Tainy and Colombian producer Sky co-produced J Balvin’s 2018 album “Vibras,” which includes illustrious hits like “Mi Gente,“ “Ahora,” and “Ambiente.”

“Vibras” debuted at #1 in the Top Latin Albums chart in the US, was pronounced the Latin album with the highest number of streams within the first week on Apple Music worldwide, and was proclaimed on the streaming platform as the most-streamed Latin album in 24 hours in 2018.

Tainy was nominated for a Grammy for production work on Cardi B’s hit single “I Like It” in 2019.

Tainy

(Courtesy)

Meanwhile, Lex Borrero is an American music executive with more than 16 years of experience as a manager, publisher and A&R.

Throughout his career he has helped his clients sell over 100 million albums worldwide and have multiple songs on Billboard’s Hot 100 including "I Like It" by Cardi B and "In The Middle" by Zedd.

“Our motto is ‘Fear Nothing, Impact Everything’ we want to work with talent who are willing to take creative risks in order to leave a lasting impact," said Borrero in a press release.

NEON16 has partnered with Interscope Records to launch the label side of the business and has also added songwriter Cris Chil (Selena Gomez, J Balvin, Sean Paul) and Universal’s artist Alvarito Diaz to its management roster.

The business has brought on Iván Rodríguez as Creative Director, Pablo Batista as A&R and Carlos Pineda as President of the Canadian office.

Artists who have signed to Interscope include: Eminem, Ice Cube, Smash Mouth, The 1975, Madonna, Billie Eilish,Juice WRLD, Børns, Carly Rae Jepsen, Reverend Horton Heat, Daya, Ellie Goulding, Giant Drag, Gwen Stefani,Imagine Dragons, Jamie N Commons, Kali Uchis, J. Cole, Kendrick Lamar, Wax, Possum Dixon, Lady Gaga, Lana Del Rey, Bush, Lil Mosey, Flyleaf, Machine Gun Kelly, Maroon 5, OneRepublic, Rae Sremmurd, Toadies, BLACKPINK,Selena Gomez, Days of the New, Skylar Grey, Tame Impala, U2, will.i.am, X Ambassadors, and Zedd.

“To create NEON16 is a dream come true, I know Lex feels the same way. It gives our team a chance to continue to build and also shift the current state of our music,” added Tainy.

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