GenTrust, an investment advisory firm with a fiduciary duty to its clients, will soon open an office in San Juan. This expansion will allow GenTrust to further offer its customized advisory services for individuals, families, family offices and institutions in the region.

"Our team has more than two decades of experience servicing Puerto Rican institutions and clients," said George Pérez, founding principal of GenTrust. "It was natural for us to open an office in Puerto Rico given our thorough understanding of the economic and developmental needs of the region. We are focused on being fiduciaries to our clients, a responsibility that we believe has been long overdue in the island's investment community. We are thrilled about expanding beyond our New York and Miami offices."

GenTrust will hire financial advisors as well as support staff to service clients from the island. The new office, which is located in the El Caribe office building, will be led by Elena Hernández, principal of GenTrust Puerto Rico and Wealth Advisor.

"We believe the economy of Puerto Rico has an encouraging future and we feel the time is right to establish our office so we can provide transparent, solution-oriented investment and wealth management services," Hernández said. "Our focus, priority and responsibility as fiduciaries is alignment with the interest and well-being of the client; this focus and different type of asset management service is crucial to the well-being of Puerto Ricans and the island's economic growth."

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