The Puerto Rico Manufacturers Association (PRMA) launched its personalized “ehub” platform geared towards creating connections, collaborations and the marketing of products and services, as well as achieving greater contact with its associates and the general public.
The ehub is a multiservice platform that allows its users to connect virtually at any time to expand their networks, access education and generate business opportunities while promoting their products and services. It has a menu with more than 10 sections and a 360-degree visualization, where PRMA’s past and upcoming events can be accessed. Users can also access online seminars, live broadcasts, marketing events, directories, activities calendars and a private chat to talk to other associates and/or clients interested in networking with the island’s manufacturing sector.
“We’re convinced that firm and inclusive contacts among the different business sectors will develop from these activities and online events to transform and create new services and solutions to satisfy everybody,” said PRMA president Carlos Rodríguez.
According to Rodríguez, the platform will include an area for interactive exhibitors where associates and their businesses will showcase their brands through different initiatives and strategies “advertising” them in constant automatic rotation. They could also increase their contact with prospective clients from the exhibits area, where users would feel that they are physically sharing the same space.
“The exhibits is the interactive space where you see everything. It is a new way of connecting remotely from anywhere in the world and do business, show products and services in a virtual format with a 360-degree experience,” Rodríguez said of the PRMA’s new business strategy.
According to the president, each user would have access to a digital backpack that will allow him or her to save relevant information from any section of the “ehub.”
Advertisers will also have the chance to include information and promotions in the user’s backpack, very much like when they receive a bag full of promotional articles or gifts during an in person event.
In the community section there is access to business magazines and PRMA’s social media, as well as a tour of different activities. In the education section there are workshops and interactive events, including continued education courses, some of which are validated as requisite for some license renewal processes.
The association is also negotiating alliances with some universities in the United States broaden its education program and include subjects like human resources, occupational safety and health, financing and incentives, among others.
On the other hand, for the association’s digital marking manager Zahíli Jurado the platform covers several areas for business growth with a carefully developed experience for the user.
“Consumer habits and interpersonal relations have change during this last year. We are reinventing the way we interact with our associates. With the launching of the ‘ehub’ we are presenting the next step in the evolution of virtual and hybrid experiences, thus allowing our associates, participants and sponsors to obtain a greater value and new opportunities to connect,” said Yandia Pérez, PRMA’s executive vice-president