de la Cruz & Associates

Rafael Reina, creative director (left) and Carlos Thompson, de la Cruz & Associates' president. (Courtesy de la Cruz & Associates)

De la Cruz, affiliate of the Ogilvy network, prevailed in the main international competitions recently held for its creativity and effectiveness. The awards received that include three Gold Clio, a Silver Effie and a Lion from Cannes place de la Cruz among the 20 most creative agencies from the Ogilvy network in the world.

Carlos Thompson, president of de la Cruz highlighted that it has been a great effort that has been carried out by the local agency to give a great twist the creative department, led today by Rafa Reina. “A process of firm evolution focused on achieving high-quality results that reaffirm our commitment to offer business solutions according to the needs of our clients. Today we see the results and in what way! Having the honor to get on stage one on one, with the world's principal agencies such as Droga 5, AKQA and Wieden & Kennedy, to receive the awards not only places de la Cruz in a leading position in Puerto Rico, the Caribbean and all of Latin America, but contributes significantly to the projection of our affiliate Ogilvy in the region and worldwide”, said the executive.

The campaign deserving the prestigious awards of international projection was aimed at highlighting and magnifying the international day of collaborating with social causes known as #GivingTuesday. Known in Puerto Rico as #GivingTuesdayPR, it is a global, voluntary and non-profit movement dedicated in Puerto Rico to strengthening the third sector and promoting the growth of philanthropic culture on the island by supporting non-profit organizations in need.

The Clio awards were awarded in the Social Media, Partnership & Collaboration and Social Good categories. Likewise, the Effie Latam award emphasized the effectiveness in the media.

Rafa Reina, executive director of de la Cruz emphasized that all the talent of the agency is focused on achieving results for the clients, "we firmly believe that creativity, technology and innovation are the north to offer brands the best and more effective results. Working hand in hand with clients, becoming their strategic partners, creating a bond of trust and working with a defined and clear project brings great results. This was what led us to be recognized in the main creative competitions at the international level to place us among the best 35 agencies in Latin America”. Reina also stressed that “we are committed with clients that bet and trust. We have strategic partners in Latin America, Miami and New York to achieve the business objectives of each of our clients. We are structuring an incubator of business solutions based on technology and data with a strong bet on creativity. We not only want to talk about this or say it, we wanted to demonstrate it and we did: that is “Giving Songs” and this is the new de la Cruz”, reaffirmed the creative director of de la Cruz.

Liza Umpierre, Deputy Manager and Strategy Director of de la Cruz indicated about the Silver Effie award “receiving an award that recognizes the effectiveness of the program, campaign or piece we work with is undoubtedly a great honor. This Effie extends the foundations to continue moving forward with the vision of obtaining the most effective results for our clients. “We work every day to identify the best ways to direct the communication and business strategies of our clients. #GivingTuesdayPR is a great example of that”, said the executive.

In addition to the international recognitions received, de la Cruz has obtained during 2019 three Gold SME Digital Awards, four Cúspide Awards and three SME Excellence in Marketing Awards for the work done for Burger King.

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